04.10.2011
Today, in organization of by BUZZ Communications in Skopje took place the first conference titled Entrepreneurial optimism in Macedonia. On the conference the business success stories of several Macedonian companies showed that in Macedonia there was optimism in entrepreneurship and it has been continually nurtured. Entrepreneurship includes innovations, finance and business ideas, in order to ensure more cost-effective production of economic goods, that is, provision of services.
For these reasons EOS Matrix appeared as a partner on this event, without directly participating in the debates. The brand was present only from a marketing point of view, by branding the space with two roll up banners placed on noticeable positions, branded speakers’ stand with EOS logo and adequate representative material for all conference participants. In addition, at the entrance to the conference room hostesses handed out leaflets with information on international collection, and the coffee breaks were covered with EOS sugar sticks and napkins.
The conference was opened with a brief address by the Minister of Economy of the Republic of Macedonia, Mr. Valjon Saracini, who, among others, said that the increase in the number of entrepreneurs shall provide for economic growth and new job openings. This, apart from access to risky capital and favourable loans, requires also focusing on the factors as the mental disposition, risk-taking and education.